A tourism based website that has evolved through the use of its Google analytics.
This website was originally developed to promote the Earth Sanctuary’s products but has since evolved to suit their google analytics. Looking at this we could easily see what people were searching for and have been able to continually base website requirements off this.
This site is a great example of how a website can evolve and change to suit a business’ needs as driven by the data.
For this project we designed a new homepage and developed a feature to pull Youtube videos from a featured list to go straight to the relevant pages, updating content automatically.
We created a system for a registration of interest, which then adds email to a list and sends SMS notifications for upcoming events. This is all easily operated through the CMS for the website. We also added Facebook integration, which feeds updates straight to the website.